Part 4 – Exercise 2 – Gucci Advert

For the purposes of this exercise, I bought a mixture of magazines (including men’s mags) and not really being someone who regularly scours or flicks through a lot of magazines (other than photography ones) outside of going to the hairdressers, it was an interesting exercise to compare the different style and quality of images used in the adverts.  The perfume and after shave adverts followed a very specific minimalistic code of format for example.. As soon as I spotted this Gucci ad it was an easy decision to choose this one given the bold colours alongside the and effortlessly upmarket ‘cool’ retro feel…. I thought the bold yellow was a note to the Kodak company colours of the 70s.  I have written some comments around the advert and scanned it in to upload to my blog:-

Advertising Image GUCCI

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